The Collective Goal

social impact investment campaign

War on Waste graphic

The Collective Goal isn’t just a campaign — it’s an all-out assault on the waste that’s holding our communities back. From wasted food to wasted potential, we’re taking no prisoners.

What Is The Collective Goal?

We’re on a mission to obliterate waste. Powered by #bekind, we’re targeting:

  • Wasted Talent: Unlocking the potential of underprivileged youth.
  • Wasted Food: Turning excess into opportunity.
  • Wasted Lives: Transforming despair into action.

This is Building an Alternative Economy — a bold, community-driven strategy to regenerate our neighborhoods and redefine what’s possible.

Why Join the Fight?

Because this war needs warriors, and warriors need allies. By investing in The Collective Goal, you’ll:

  • Fund Josiah’s Pantry: A hub for action — combining a vibrant eatery with a springboard for youth-led social change.
  • Equip 125 Young Trailblazers: Mentoring the next generation of social entrepreneurs to build businesses that make an impact.
  • Launch The Potteries Pound: The world’s first community-driven digital currency, rewarding those who fight for their community.

Your Arsenal:
The Goal’den Share

For £2,000, arm yourself with a Goal’den Share and claim your role in the movement. Here’s what you’ll gain:

  • Command: Influence the mission and the future of Josiah’s Pantry.
  • Legacy: Mentor underprivileged youth, leaving a permanent mark.
  • Momentum: Be part of a revolution with 7% weekly growth in impact and transactions.
Volunteer Gardening Cartoon for the Potteries Pound

This Is More Than An Investment. It’s a Call to Arms.

Waste isn’t just a problem — it’s a battle that demands action. Join us in waging war and building a future where communities thrive, starting in The Potteries and soon sweeping through Liverpool, Manchester, and beyond.

Waste has had its time. Now it’s ours.

The Team

Who Are We?

#bekind has been established by experienced regeneration practitioners Annette Francis, Mike Riddell, and Dave Proudlove, who work collaboratively with other partners and stakeholders towards shared aims and objectives, particularly those that can contribute to winning the war on waste!

What Makes Us Different?

Unlike traditional businesses, we don’t extract value from the community—we create it for the community.

By focusing on community-led regeneration, we are developing an alternative economic model that is measurable, sustainable, and scalable. This is not business-as-usual—this is a movement that you can help lead.

Start your conversation with The Collective Goal

How You Can Help

We invite you to be one of the first 125 investors to own a Goal’den Share and secure your place in a business that’s shaping the future. By investing in The Collective Goal, you’re not just buying a share—you’re co-founding a movement that will make a measurable difference in the lives of thousands.

Download Our Documents:

Next Steps

To learn more about how your investment will be used and the impact you can have, read through our documents above. When you’re ready to proceed, follow the instructions to become a Goal’den Shareholder in this exciting venture.

Together, we can transform communities, inspire change, and create a legacy of impact that lasts generations.