A community-digital currency for North Staffordshire has been officially launched in an event at Keele – with researchers at the University playing a key role in the project’s development.

The Potteries Pound is part of an ambitious plan to regenerate the area, allowing people to bank a wide range of actions, such as volunteering at community projects, caring for elderly relatives, getting involved in health and fitness activities, work to improve the local environmental, and cultural activities. One hour of community work is equal to one Potteries Pound, which can be spent with local companies who sign up to the scheme.

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